Clik here to view.
Know Thy Audience
ShareStop me if you have heard this one before from a PR/communications colleague: “Our CEO/Board of Directors (BOD) really wants this hit/newsletter/sandwich/microsite/etc.” Yeah, we’ve all heard this...
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We Live in the Age of Groupon
ShareSome of you know that one of my favorite pastimes is dining out. It’s obvious when you see the anti-Situation abs that I sport nowadays. [I've been doing a lot of GTL lately though minus the T so...
View ArticleClik here to view.
Social Content Optimization Requires Looking at Micro Trends
ShareWhat time should we be posting our content? What messages are resonating best with our audience? Is there a day of the week where our content performs best? How do we truly optimize our content on...
View ArticleClik here to view.
Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers
ShareShreveport Farmers Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a...
View ArticleClik here to view.
Know Thy Audience
Stop me if you have heard this one before from a PR/communications colleague: “Our CEO/Board of Directors (BOD) really wants this hit/newsletter/sandwich/microsite/etc.” Yeah, we’ve all heard this...
View ArticleClik here to view.
We Live in the Age of Groupon
Some of you know that one of my favorite pastimes is dining out. It’s obvious when you see the anti-Situation abs that I sport nowadays. [I’ve been doing a lot of GTL lately though minus the T so I’m...
View ArticleSocial Content Optimization Requires Looking at Micro Trends
What time should we be posting our content? What messages are resonating best with our audience? Is there a day of the week where our content performs best? How do we truly optimize our content on...
View ArticleClik here to view.
Knowing Your Audience: How PR Agencies Need to be Careful Choosing Customers
Shreveport Farmers Recently, in the town of Skegness in England, there was uproar when Italian ‘premium’ beer brand Peroni was accused of snobbery for not allowing its product to be sold in a hotel in...
View Article
